Project Overview
How can an existing design be transformed into a complex, functional, and ready-to-assemble trade show booth? For
Baumer, at
SPS Italia 2026 in Parma, the Saglietti Group handled the engineering and construction of a booth measuring approximately 90 square meters, developing the technical aspects of the project and coordinating every phase of construction.
The result is an exhibition space designed for the industrial automation sector, where structures, materials, lighting, and technical details have been integrated into a single system.
From the design to the engineering of the booth
The design of the
Baumer trade show booth is based on a
pre-existing technical drawing developed from previous trade show editions. The Saglietti Group’s work therefore focused on reengineering the design, transforming it into a feasible solution and verifying every element from both a structural and functional standpoint.
A key step was
direct consultation with the client. During development,
Baumer conducted
inspections at our facility, directly testing the structural strength of the components designed to support the machinery on display.
This approach made it possible to address the project’s main challenges early on and to enter the setup phase with solutions already in place.
Three technical stations designed to support the machinery
The centerpiece of the booth consists of three technical stations, each comprising four cabinets with lockable doors. The structure was designed to achieve a unique balance between visual impact and sturdiness. The cabinets rest on a base that is set back and smaller than the overall structure, creating a
suspended effect. Behind this visual lightness lies meticulous structural engineering, necessary to ensure stability and load-bearing capacity adequate for exhibition needs. Above the cabinets, a white melamine-faced panel was installed, engineered with precise tolerances to ensure a proper fit with the structure below. In addition to completing the structure, this panel serves as a support surface for four
opal-glass panels supplied directly by the client.
Integrating technology without compromising aesthetics
One of the most interesting aspects of the project concerns the need to integrate technical elements into a composition with a minimalist design. In fact, the plumbing systems were also integrated into the structure, with the spaces and tolerances designed to accommodate them without altering the structure’s final appearance. It is precisely in these details that engineering plays a central role: it is not merely a matter of bringing the design to life, but of finding the most effective way to harmonize
structure, systems, materials, and functionality.
Reception and Catering: Design Continuity
The same design language used for the technical stations was carried over to the stand’s two functional counters: reception and catering. Both feature a set-back base and a slightly recessed front, maintaining formal continuity with the main structures.
For the catering counter, an
upper panel was also created and lacquered according to the color code provided by
Baumer, helping to reinforce the color consistency and visual identity of the space. The stand’s surfaces were completed with graphic panels secured using the Clipso system and backlit walls created using backlit graphic panels. Lighting design thus becomes an integral part of the installation, creating luminous surfaces that enhance the brand’s messaging and the displayed elements.
Suspended Ceilings and Lighting: Designing What’s Above the Booth, Too
The suspended ceilings were also designed with special care, combining aesthetic considerations with the requirements of the building systems. The project includes bridge-style suspended ceilings that connect the technical area to the warehouse and a box-shaped structure positioned above the catering area, within which the lighting fixtures have been integrated. These elements, too, were designed using a modular approach to
facilitate transportation and assembly within the exhibition venue.
A work method that begins with engineering
The
Baumer booth for
SPS Italia 2026 is a concrete example of how a complex trade show project can be transformed into a feasible solution through a careful and coordinated engineering process. From structural verification to systems integration, from material selection and management to the design of suspended ceilings, right through to the modularity required for transport and assembly: every phase was approached by considering not only what the booth was intended to be, but also how it would be built and installed.
This is the value of engineering as applied to trade show booths:
transforming a design into a concrete, tested system that is ready to be built on-site.
