{"id":281486,"date":"2025-11-14T11:45:23","date_gmt":"2025-11-14T10:45:23","guid":{"rendered":"https:\/\/sagliettigroup.it\/pasta-berruto-exhibition-booths\/"},"modified":"2026-03-13T16:36:45","modified_gmt":"2026-03-13T15:36:45","slug":"pasta-berruto-exhibition-booths","status":"publish","type":"post","link":"https:\/\/sagliettigroup.it\/en\/pasta-berruto-exhibition-booths\/","title":{"rendered":"Pasta Berruto exhibition booths"},"content":{"rendered":"<div class=\"article-section\">\n<h1>Pasta Berruto exhibition booths<\/h1>\n<p>From <strong>SIAL in Paris<\/strong> to <strong>ANUGA Cologne<\/strong>, passing through <strong>TUTTOFOOD Milan<\/strong>: an itinerary of <strong>exhibition design<\/strong> that tells <strong>the story of Pasta Berruto<\/strong> through <strong>materials<\/strong>, <strong>shapes<\/strong> and <strong>languages<\/strong> capable of <strong>combining tradition and innovation<\/strong>. A journey that <a href=\"https:\/\/sagliettigroup.it\/en\/\"><strong>Saglietti Group<\/strong><\/a> has undertaken <strong>in close synergy with the company<\/strong>, creating <strong>spaces that speak of product, identity and Italian culture<\/strong>. <\/p>\n<h2>Exhibit design for the Made in Italy<\/h2>\n<h3>Designing a booth that tells a century of craft<\/h3>\n<p>The <strong>exhibition project for <a href=\"https:\/\/www.pastaberruto.it\/\">Pasta Berruto<\/a><\/strong> was born in <strong>2022<\/strong> on the occasion of <strong>SIAL in Paris<\/strong>, one of the <strong>world&#8217;s reference events in the agrifood sector<\/strong>. The goal was clear: <strong>to translate into spatial language the message &#8220;Innovation arises from tradition,&#8221; a<\/strong> perfect synthesis of the<strong>identity of a historic brand<\/strong> <strong>that looks to the future without forgetting its roots.<\/strong> <\/p>\n<p>The <strong>booth<\/strong>, designed by <strong>Saglietti Group<\/strong>, features the<strong>use of natural materials such as birch<\/strong>, <strong>open and flexible layouts<\/strong>, and<strong>meticulous attention to user experience.<\/strong> Key elements of the design include: <\/p>\n<ul>\n<li><strong>A Piaggio Ape converted into a tasting corner<\/strong>, a symbol of pasta as a daily ritual and a point of direct contact with the product<\/li>\n<li><strong>An exhibition area structured like a collector&#8217;s display case<\/strong>, where <a href=\"https:\/\/www.pastaberruto.it\/\">Berruto &#8216;s five Pasta<\/a> lines (Le Ruvide, Le Regionali, Gusto e Benessere, Bio and Bio Integrale, Gluten Free) are narrated with museographic criteria<\/li>\n<li><strong>Differentiated seating<\/strong>, high and low, to create tailored spaces for dialogue and tasting<\/li>\n<li><strong>Natural installations<\/strong>, such as the Italian ears of corn on display, emphasizing the link between pasta, territory and raw material<\/li>\n<\/ul>\n<p>Subsequent booths &#8211; <strong>TUTTOFOOD 2023<\/strong> and <strong>ANUGA 2023<\/strong> &#8211; have taken up and consolidated this design framework, <strong>adapting to the specifics of each event<\/strong> and introducing new solutions to <strong>optimize flows<\/strong> and <strong>enhance the immersive visitor experience<\/strong>.<\/p>\n<h2>From product to art<\/h2>\n<h3>An exhibition collection between street art and heritage<\/h3>\n<p>Starting in 2024, <strong>in synergy with <a href=\"https:\/\/www.pastaberruto.it\/\">Pasta Berruto<\/a>&#8216;s communications agency<\/strong>, <strong>Saglietti Group<\/strong> has been responsible for the<strong>evolution of the concept into an artistic key.<\/strong> The new design title &#8211; <strong>&#8220;The Art of Tradition, The Art of Innovation<\/strong> &#8221; &#8211; opens to an <strong>explicit dialogue with the world of art and visual culture<\/strong>. <\/p>\n<p>The layout takes the form of a true <strong>museum of taste<\/strong>:<\/p>\n<ul>\n<li><strong>Pasta packages<\/strong> become <strong>artistic objects<\/strong> reinterpreted with <strong>pop and urban languages<\/strong>, thanks to the creative contribution of<strong>art director Vito Jr Battista<\/strong><\/li>\n<li>Scenic details, such as the <strong>reinterpretation of Picasso&#8217;s Dove of Peace with a paste butterfly<\/strong> in its beak, or the <strong>citation of Cattelan&#8217;s Banana replaced by a Rigata Pen<\/strong> fixed with tape, introduce an <strong>ironic and provocative tone<\/strong><\/li>\n<li>The <strong>technical passage to the warehouse area<\/strong> is integrated into the visual narrative, graphically transforming into a <strong>mock fire door<\/strong> on a <strong>street art background<\/strong>, demonstrating how <strong>function and storytelling can coexist<\/strong><\/li>\n<\/ul>\n<p><strong>Museum-style guiding columns<\/strong>, <strong>customized displays<\/strong> for Pasta 1881, Arrighi and Italpasta lines, and <strong>paneling made of natural materials<\/strong> that confirm the link with the agricultural world and the quality of the supply chain complete the experience.<\/p>\n<h2>Design your next booth with us<\/h2>\n<p>The experience gained alongside <a href=\"https:\/\/www.pastaberruto.it\/\">Pasta Berruto<\/a> confirms how <strong>exhibit design<\/strong> is a <strong>strategic lever<\/strong> to tell a<strong>solid<\/strong>, <strong>contemporary<\/strong> and <strong>recognizable<\/strong><strong>brand identity<\/strong>. Each stand is a piece of a shared growth path, where space becomes a narrative and design becomes a spokesperson for <strong>culture<\/strong>, <strong>innovation<\/strong> and <strong>Made in Italy<\/strong>. <\/p>\n<p>Do you want to bring your brand to the fair with a customized booth?<br \/>\n<a href=\"https:\/\/sagliettigroup.it\/en\/contacts\/\"><strong>Contact us<\/strong><\/a>. <strong>Saglietti Group<\/strong> is by your side to build exhibition experiences that leave their mark.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pasta Berruto exhibition booths From SIAL in Paris to ANUGA Cologne, passing through TUTTOFOOD Milan: an itinerary of exhibition design that tells the story of Pasta Berruto through materials, shapes and languages capable of combining tradition and innovation. A journey that Saglietti Group has undertaken in close synergy with the company, creating spaces that speak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":281487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-281486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-and-exhibition-setups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/posts\/281486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/comments?post=281486"}],"version-history":[{"count":1,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/posts\/281486\/revisions"}],"predecessor-version":[{"id":281895,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/posts\/281486\/revisions\/281895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/media\/281487"}],"wp:attachment":[{"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/media?parent=281486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/categories?post=281486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sagliettigroup.it\/en\/wp-json\/wp\/v2\/tags?post=281486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}