Wine and exhibit design in the spotlight
Every exhibit design project is born from the balance between aesthetics, functionality and storytelling. With
Grandi Langhe, one of the most representative events in the international wine industry, this balance becomes even more central: the exhibit must enhance not only the wines being tasted, but also the territory that generates them.
Since 2019 we have been following the evolution of the event, designing spaces conceived to welcome operators, producers and journalists in a functional, orderly and consistent path with the identity of the Langa and Roero appellations. Every element such as counters, stations, lighting and graphics is designed to transform the tasting into an immersive, clear and fluid experience.
Spatial identity and functionality in the spaces of Great Langhe
The first editions, hosted at the Palazzo Mostre e Congressi "G. Morra" in Alba, called for essential but highly functional solutions. Our job was to transform the designers' concepts and the Consortia's requests into concrete elements, consistent with the image of the event:
- Modular and easily mountable circular counters
- Linear stations with clean and neat tasting surface
- Open shelving to support displays and services
- Integrated lighting to enhance bottles and materials
These arrangements ensured visual lightness, clarity of paths, and an aesthetic impact consistent with the narrative of the Langhe.
An ever-evolving event: from the first editions to 2025
With the arrival at the
OGR in Turin (2022), the event grows, and with it the complexity of the layout grows. The design expands, introducing more intricate solutions:
- Curved structures with hundreds of locations
- Backlit tops for increased visibility and elegance
- Matching stools designed for comfort and visual order
- Suspended graphic boxes to increase recognizability
- Integrated ledwalls for dynamic and institutional content
In 2024, with 300 wineries and more than 5,000 operators from 30 countries, the event is consolidated as an international reference of Italian wine. Design becomes more narrative, able to tell tradition and innovation through shapes, materials and light.
2025: the new linear configuration
For the ninth edition, hosting
500 wineries and more than
5,000 visitors, we completely rethought the layout according to the geometry of OGR:
- Linear system that follows historical tracks
- 14-meter, multilevel central display stand
- Over 400 bottles on display, with museographic layout
- Dedicated press room with 12 double station tables for more than 150 journalists
Solutions designed to improve usability, space, aesthetics and order during tasting and professional moments.
Synergy between design, production and editing
Our approach integrates all phases of outfitting: executive design, in-house production, supplier coordination, and on-site assembly.
Collaboration with local professionals and the technical supervision of
Federico Verdi, Exhibit Manager of Saglietti Group, ensure accuracy and consistency in every detail.
A complete service: from concept to final set-up
Materials, finishes, and construction solutions are selected to ensure strength and safety, ease of assembly/disassembly, visual uniformity, and operational functionality in high-attendance events: a complete service from concept to final set-up. Each edition of
Grandi Langhe represents an evolution of our method: listening to the needs of the Consortia, translating them into physical solutions and building experiential environments consistent with the identity of the territory.
Our staples:
- Modular and adaptable spaces
- Design consistent with the territorial narrative
- Optimized functionality for professional tastings and meetings
- Precision construction guaranteed by in-house production and supplier network
From the first circular counters to the large scenic counter in 2025, each element contributes to a goal: to accompany the growth of the event with design solutions that enhance the wine and the territory that represents it.
Photo credits: Courtesy of Consorzio di Tutela Barolo Barbaresco Alba Langhe Dogliani.
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tailor-made installations, educational spaces and narrative paths for territories, museums and cultural institutions. Contact us to design and create
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