Tourism in the spotlight
Every territory has a voice. Our task is to build its shape.
The
Alba Tourism Office redevelopment project allowed us to
shape a strategic public space in the heart of the
Langhe with a
clear vision: to create an environment capable of
welcoming,
orienting and
telling.
A place that, while maintaining an
institutional function, must restore an
experience of warmth,
functionality and
deep connection with the local landscape and culture.
Identifying design and operational functionality in downtown Alba
A new space to welcome, inform, tell
The
new Alba Tourism Office, in
Piazza Risorgimento 2, is now a
modular and dynamic environment, redesigned to
improve usability and
restore coherence between
function and image. The
pre-existing space-about 110 square meters in a 1980s structure-has been
completely transformed according to a
concept developed by Arch. Marco Poncellini and Elisabetta Grasso (
Langhe Experience), in close synergy with
Saglietti Group, which handled
executive design, production, construction management and construction site.
Materials,
colors, and
geometries are designed to
enhance territorial identity:
solid oak,
natural finishes,
warm tones, and
backlit images of the hills create an
immersive environment designed to
welcome visitors and
tell them about an area even before words, with the space itself.
The
heart of the project is a
large solid oak central table, made from
Legnami Priola: symbolic and functional fulcrum of the reception.
Concentric circles develop from this point: double-sided information modules, four accessible operating stations, a children's corner, backlit visual drapes, and narrative points designed for all audiences.
Within the
tight timeframe imposed by the construction site (30 days), the
existing porcelain tile raised floor was
enhanced through
custom-made solid oak squares, thanks to the collaboration with
Giorio Srl: a solution that integrates
plant functionality and aesthetic comfort.
The details reveal
Saglietti Group's attention to craftsmanship:
curved skirting boards shaped to fit existing columns,
a custom-made cover for the air conditioning pump turned into a
display cabinet,
counters accessible to people with disabilities without sacrificing aesthetics.
Synergy between design, production and construction site
A full service: from concept to assembly
The strength of
Saglietti Group is the ability to offer an
integrated service, where
every stage-from design to
production to
assembly-is handled in-house with precision, reliability and attention to detail.
- Technical design and prototyping by Daria Bergese
- Construction management and site coordination, supervised by Elisa Mondino
- In-house production: joinery, pre-assembly, painting and printing
- Local technical collaborations: Legnami Priola, Giorio Srl and other specialized suppliers
This approach allowed us to
manage the site without ever interrupting office operations, ensuring a
smooth transition between old and new configuration.
The office today is more than an information point: it is an
experiential space, where visitors can
recognize the visual codes of the area,
feel welcomed and
quickly find what they need, thanks to a layout that is clear, accessible and deeply connected to the cultural landscape of the Langhe.
