Interior design for the Albeisa Consortium.

Wine as identity, space as narrative

In the heart of the Langhe, the new space of the Albeisa Consortium in Alba is the result of an exhibition project designed to tell the story of wine culture through consistent forms, materials and atmospheres. Saglietti Group oversaw theentire technical and construction realization of the installation, interpreting the client's vision with rigor and sensitivity and restoring functional and aesthetic coherence to it.

A two-phase intervention: between reception, tasting and training

The intervention was divided into two distinct phases: the ground floor - completed in July 2023 - dedicated to the exhibition and reception function; and the basement - completed in December - designed as a technical and training space. Over 230 square meters completely renovated, transformed into the Consortium's new operational and institutional headquarters. The project, developed by Silvia Marassi(Saglietti Group), was managed through constant dialogue with the Albeisa team. Each element of the layout was the result of a confrontation between operational needs, structural constraints and narrative vision.

Ground floor: a visual and functional narrative

The ground floor area is organized around two main cores: the storage cellar and the tasting area. The wine cellar is made of thin shelves made of bent metal, precisely inserted within a supporting structure of milled lacquered wood. The construction elements ensure solidity and visual transparency, while the dimmable LED strip lighting system ensures optimal conditions for bottle storage, as well as creating ararefied and professional atmosphere. The tasting area is developed around the central pillar and integrates tables, seating and counter in a compact and modular layout. The design solved critical dimensional and plant engineering issues with custom-made technical elements, such as shielding furniture with metal grids and display shelves with exposed welds. Two narrative window decals complete the set-up: one ideally guides you to the winery with a play on transparency ("the door in the bottle"), the other - inspired by the Consortium's logo - filters the view of the offices while maintaining visual coherence.

Selected materials

  • Matt Fenix laminate: anti-fingerprint, soft to the touch, ideal for high frequency use surfaces.
  • Dove-colored lacquer: warm, understated tone, integrated with the architectural palette of the place.
  • Transparent painted metal: structural lightness and aesthetic continuity.
  • Antique regenerated spruce (20 mm lamellar): materiality, memory, sustainability.
An iconic detail completes the tasting wall: the Albeisa logo, made from shaped bottles installed in relief, laser-cut and mounted on a curved wall using a dedicated template.

Basement: technical tasting and training spaces

The basement is designed as a technical and operational environment for training events and professional tastings. The layout integrates:
  • 12 white bilaminatetasting tables to optimize the visual reading of the wine
  • Multi-function cabinet: shelves, three wine cellars, sliding door for technical access to the wolf's mouth
  • Curved back wall equipped with continuous shelves and minimal supports
  • Custom bathroom cabinet, consistent with the aesthetic language of the intervention

Exhibit design as a language of identity

This project represents for Saglietti Group an example of exhibit design applied to collective identity: the wine, the territory, and the production history of more than 340 companies converge in a space that welcomes, tells and inspires. A functional and narrative set-up designed to dialogue with those who make, tell and experience wine.
Saglietti Group works alongside design studios, cultural institutions, and private companies in the technical realization of custom exhibition displays. Each project is a story to be built together, with attention to materials, context and function. Contact us for an operational consultation. We translate your visions into matter (edited)

Nessuna immagine disponibile nella galleria.