Pasta Berruto exhibition booths

Pasta Berruto exhibition booths

by | Nov 14, 2025 | Events and Trade Show Set-ups

Pasta Berruto exhibition booths

From SIAL in Paris to ANUGA Cologne, passing through TUTTOFOOD Milan: an itinerary of exhibition design that tells the story of Pasta Berruto through materials, shapes and languages capable of combining tradition and innovation. A journey that Saglietti Group has undertaken in close synergy with the company, creating spaces that speak of product, identity and Italian culture.

Exhibit design for the Made in Italy

Designing a booth that tells a century of craft

The exhibition project for Pasta Berruto was born in 2022 on the occasion of SIAL in Paris, one of the world’s reference events in the agrifood sector. The goal was clear: to translate into spatial language the message “Innovation arises from tradition,” a perfect synthesis of theidentity of a historic brand that looks to the future without forgetting its roots.

The booth, designed by Saglietti Group, features theuse of natural materials such as birch, open and flexible layouts, andmeticulous attention to user experience. Key elements of the design include:

  • A Piaggio Ape converted into a tasting corner, a symbol of pasta as a daily ritual and a point of direct contact with the product
  • An exhibition area structured like a collector’s display case, where Berruto ‘s five Pasta lines (Le Ruvide, Le Regionali, Gusto e Benessere, Bio and Bio Integrale, Gluten Free) are narrated with museographic criteria
  • Differentiated seating, high and low, to create tailored spaces for dialogue and tasting
  • Natural installations, such as the Italian ears of corn on display, emphasizing the link between pasta, territory and raw material

Subsequent booths – TUTTOFOOD 2023 and ANUGA 2023 – have taken up and consolidated this design framework, adapting to the specifics of each event and introducing new solutions to optimize flows and enhance the immersive visitor experience.

From product to art

An exhibition collection between street art and heritage

Starting in 2024, in synergy with Pasta Berruto‘s communications agency, Saglietti Group has been responsible for theevolution of the concept into an artistic key. The new design title – “The Art of Tradition, The Art of Innovation ” – opens to an explicit dialogue with the world of art and visual culture.

The layout takes the form of a true museum of taste:

  • Pasta packages become artistic objects reinterpreted with pop and urban languages, thanks to the creative contribution ofart director Vito Jr Battista
  • Scenic details, such as the reinterpretation of Picasso’s Dove of Peace with a paste butterfly in its beak, or the citation of Cattelan’s Banana replaced by a Rigata Pen fixed with tape, introduce an ironic and provocative tone
  • The technical passage to the warehouse area is integrated into the visual narrative, graphically transforming into a mock fire door on a street art background, demonstrating how function and storytelling can coexist

Museum-style guiding columns, customized displays for Pasta 1881, Arrighi and Italpasta lines, and paneling made of natural materials that confirm the link with the agricultural world and the quality of the supply chain complete the experience.

Design your next booth with us

The experience gained alongside Pasta Berruto confirms how exhibit design is a strategic lever to tell asolid, contemporary and recognizablebrand identity. Each stand is a piece of a shared growth path, where space becomes a narrative and design becomes a spokesperson for culture, innovation and Made in Italy.

Do you want to bring your brand to the fair with a customized booth?
Contact us. Saglietti Group is by your side to build exhibition experiences that leave their mark.

Greenside Mode Hotel: a sustainable suite between design, technology and vision

Greenside Mode Hotel: a sustainable suite between design, technology and vision

by | Nov 14, 2025 | Interior Decoration

Custom-made furniture for contemporary hospitality

In the heart of the Romagna Riviera, a project comes to life that combines design, sustainability and innovation in hospitality. It is the Greenside suite, an integral part of Mode Hotel, an experimental hub born from the redevelopment of the former Hotel Arlesiana in Rimini. Each suite is the result of a collaboration with selected architectural firms, according to a precise vision: to propose a modular, reversible and conscious hospitality model.

Saglietti Group contributed to the integral realization of the custom-made furniture for Greenside, a project signed byarchitect Paolo Scoglio, founder of the ne[s]t, with the collaboration of architect Paola Börner. A suite that becomes a manifesto of a fluid, sensory and environmentally friendly hospitality, where the elements not only furnish, but tell a story.

A suite designed to blend architecture and nature

Immersive design and design continuity

The Greenside concept recalls nature, greenery, and the organic side of living. The entire space is designed with fluid geometries and sustainable materials, where each element – walls, paneling, furniture – dialogues in a unique visual and material narrative.

Saglietti Group realized:

  • Custom-made moss green lacquered MDF paneling with natural Mosswall inserts
  • Custom built-in bed with single plywood top and integrated nightstands
  • Concealed kitchen with melamine-finished wood doors and custom interior compartments
  • Integrated TV cabinet in milled paneling for total continuity with architectural language
  • Walk-in closet with mirror, paneling and shaped shelves
  • Bathroom cabinet with white laminate top and undermount sink
  • Custom suspended ceiling light, custom designed to exactly follow the floor plan of the room

A central technical challenge was the perfect continuity of the architectural millings, which run through walls, furniture and lighting. Every detail was calibrated to the millimeter, requiring utmost executional precision and constant coordination on site.

Sustainable materials: aesthetics and responsibility

Every design choice follows the philosophy of the project:

  • Use of the Saviola Ecological Panel®, made of 100% post-consumer wood
  • White laminated plywood and water-based lacquers
  • Components designed according to principles of modularity and dismountability

They complete the intervention:

  • Handmade white faux leather cushions and upholstery
  • Custom MDF and painted iron coffee table

Collaboration, research and high craftsmanship

Behind Greenside is a constant dialogue between architects, designers and workers. A project born from the vision of Paolo Scoglio and Paola Börner, carried forward with the technical contribution of designers Francesco Arnulfo and Silvia Marassi, and concretized by Saglietti Group’s operational teams at every stage: surveying, engineering, in-house production, and assembly.

The suspended ceiling light, an iconic element of the suite, is a light, sculptural form capable of telling an idea through matter.

Contact us for your customized projects

Do you want to create a space where sustainability, design and functionality coexist in harmony?
Contact us and let’s talk about it together.

Dedalus Bra 2025: design comes alive again at Mathis Palace

Dedalus Bra 2025: design comes alive again at Mathis Palace

by | Nov 14, 2025 | Museums and exhibition spaces

An immersive journey into the heart of Italian design, between memory and innovation.

After more than two decades, the historic exhibition Dedalus Bra – Tutti Designers is back in the spotlight thanks to the Piero Fraire Foundation and the curatorship of Axel Iberti, transforming the rooms of Palazzo Mathis into a living laboratory of contamination, critical thinking and beauty.

An exhibition that spans generations and styles: from the radical visions of Mendini, Pistoletto, Sottsass and Pesce to the contemporary languages of emerging designers.
A collective, choral narrative that makes design a cultural, social and deeply human act.

Display solutions that become language: the contribution of Saglietti Group

For Saglietti Group – through the brand Esposit – participating in Dedalus Bra 2025 did not mean simply providing technical furniture. It was an act of cultural responsibility, an opportunity to put our experience in the design and production of professional display systems at the service of Italian design.

We created the layouts for some key works, designing functional, minimalist solutions designed to enhance the content on display:

  • The sculpted marble of Alessio Scalabrini‘s (Skate)Board and Mini(Skate) works, enhanced by the formal cleanliness of our Leon table.
  • Michelangelo Pistoletto‘s work Tutti Designers, displayed on Tango Mini table: compact, essential, calibrated for a silent, authoritative presence
  • Alessandro Mendini‘s delicate Suitcase for Last Journey, entrusted to the solid geometries of our totems, in a dialogue between structure and memory

Each element was designed and installed with philological attention and technical rigor: dimensions, materials, finishes, and proportions were defined to respect the works and fit harmoniously into the historic exhibition context.

A collaboration that is also a statement of intent

“For me, it was a privilege to see our display tables and totems dialoguing with the works of masters such as Mendini, Sottsass, Pistoletto and Pesce. It’s not just technique: it’s respect and love for Italian design.”
– Simone Saglietti, CEO Saglietti Group

Synergy with theorganization and curatorship of the exhibition was central: special thanks go to Axel Iberti, curator and artistic director, for trusting our expertise.

Dedalus Bra: design as a shared heritage

With over 150 works and 30 authors involved, Dedalus Bra 2025 confirms itself as a key event in the Italian cultural scene.
Not just an exhibition, but an active cultural platform where the past dialogues with the present and is projected into the future of the project.

For us at Saglietti Group it is an honor to be part of this story, contributing display solutions that bridge content and space.

Visit the exhibition

Dedalus Bra 2025 – All Designers
Palazzo Mathis, Bra (CN)
Through November 2, 2025

An opportunity for architects, designers and enthusiasts to explore the connections between form, function and design culture.

Do you want to know more?

We are always ready to assist curators, museums, and designers in the creation of customized arrangements.
Contact us for a consultation.

“Turning Point” exhibition for Torino Urban Lab.

“Turning Point” exhibition for Torino Urban Lab.

by | Nov 14, 2025 | Museums and exhibition spaces

The setting that gives voice to the city

When exhibit design puts itself at the service of urban planning

The exhibition “Turning Point – Revealing the Future“, opened at Urban Lab Torino, represents an exemplary case of cultural staging that can combine technical rigor, economic attention and narrative coherence.

Saglietti Group directly oversaw every phase of the executive project, without the presence of external architectural firms: an autonomous work that required the resolution of structural issues, the enhancement of existing elements and thefunctional optimization of spaces.

The intervention is included within the overall renovation of the exhibition venue of Urban Lab and will remain on view until May 31, 2026. The commission entrusted Saglietti Group with thecomplete installation of a path dedicated to the urban transformation of Turin, with focus on two symbolic places: the Valentino Park and the Cavallerizza Reale. These are complemented by a “soon” section devoted to ongoing projects, such as the Metro Line 2, the Health Park and the rehabilitation of the Former Tobacco Factory.

Tailored exhibit design: smart solutions, lasting results

The entire project was developed according to a logic of sustainability, modularity, and maintenance accessibility. The route opens with a large map of Turin printed on the floor, orienting the visitor and providing animmediate overview.

The walls house large-format prints and interactive visual stations, with blue lacquered displays and integrated monitors. Each structure is designed to provide simplified access to internal components, allowing quick and invisible interventions.

Particularly significant is the large LED backlit wall, with custom stretched curtain, installed in the first room to mask a compromised surface: an example of how the technical solution can become a narrative device. Colors, graphics and visual coherence were defined in constant dialogue with Urban Lab, although without an external graphic design: a further demonstration of Saglietti Group‘s integrated approach.

The audio elements were also subject to design readjustment: the handsets already in the exhibition were integrated and updated to provide customized sound narration for each urban project. A way to listen to the changing city.

Do you have a project to implement? Let’s talk about it

Any space can be transformed into a coherent and functional narrative.

Saglietti Group is the technical partner for those who design culture, education and urban transformation. We create customized installations for institutions, public and private entities, integrating craftsmanship skills, engineering solutions and care for the user experience.

Contact us to shape your next project.

Restyling of the Alba Tourist Office.

Restyling of the Alba Tourist Office.

by | Nov 14, 2025 | Offices and Industrial Spaces

Tourism in the spotlight

Every territory has a voice. Our task is to build its shape.

The Alba Tourism Office redevelopment project allowed us to shape a strategic public space in the heart of the Langhe with a clear vision: to create an environment capable of welcoming, orienting and telling.

A place that, while maintaining an institutional function, must restore anexperience of warmth, functionality and deep connection with the local landscape and culture.

Identifying design and operational functionality in downtown Alba

A new space to welcome, inform, tell

The new Alba Tourism Office, in Piazza Risorgimento 2, is now a modular and dynamic environment, redesigned to improve usability and restore coherence between function and image. The pre-existing space – about 110 square meters in a 1980s structure – has been completely transformed according to a concept developed by Arch. Marco Poncellini and Elisabetta Grasso (Langhe Experience), in close synergy with Saglietti Group, which handled executive design, production, construction management and construction site.

Materials, colors, and geometries are designed to enhance territorial identity: solid oak, natural finishes, warm tones, and backlit images of the hills create an immersive environment designed to welcome visitors and tell them about an area even before words, with the space itself.

The heart of the project is a large solid oak central table, made from Legnami Priola: symbolic and functional fulcrum of the reception. Concentric circles develop from this point: double-sided information modules, four accessible operating stations, a children’s corner, backlit visual drapes, and narrative points designed for all audiences.

Within the tight timeframe imposed by the construction site (30 days), the existing porcelain tile raised floor was enhanced through custom-made solid oak squares, thanks to the collaboration with Giorio Srl: a solution that integrates plant functionality and aesthetic comfort.

The details revealSaglietti Group’s attention to craftsmanship: curved skirting boards shaped to fit existing columns, a custom-made cover for the air conditioning pump turned into a display cabinet, counters accessible to people with disabilities without sacrificing aesthetics.

Synergy between design, production and construction site

A full service: from concept to assembly

The strength of Saglietti Group is the ability to offer a integrated service, where every stage-from design to production to assembly-is handled in-house with precision, reliability, and attention to detail.

  • Technical design and prototyping by Daria Bergese
  • Construction management and site coordination, supervised by Elisa Mondino
  • In-house production: joinery, pre-assembly, painting and printing
  • Local technical collaborations: Legnami Priola, Giorio Srl and other specialized suppliers

This approach allowed us to manage the site without ever interrupting office operations, ensuring a smooth transition between old and new configuration.

The office today is more than an information point: it is an experiential space, where visitors can recognize the visual codes of the area, feel welcomed and quickly find what they need, thanks to a layout that is clear, accessible and deeply connected to the cultural landscape of the Langhe.