Bedrooms or micro-architectures: the vision of Saglietti Group

Bedrooms or micro-architectures: the vision of Saglietti Group

For us, design has always been not just about form, but about the relationship between thought, space and matter. When we talk about bedrooms, we refer not only to a place to sleep, but to experiential spaces that tell a story and dialogue with the environment that hosts them.

From MODE Hotel to StarsBOX: modularity and lightness

La Greenside Suite, developed together with architect Paolo Scoglio for the MODE – Eco Mood Hotel in Rimini, is a modular, reversible and conscious hospitality model. The integrated furniture system respects space constraints and transforms them into design value, offering a unique experience for the guest and a concrete example of sustainable design.
The StarsBOX, engineered for Officina82 (Lara Sappa and Fabio Revetria), instead represents pure microarchitecture: lightweight, replicable and immediately usable. Produced to order, in small batches or limited series, it combines industrial precision and attention to detail, embodying the approach of our Design Hub: designing unique objects and spaces, ready to be transformed into real experiences.

A bedroom–inside a goblet of wine

Then there is the most iconic and challenging project: a room suspended inside a wine glass. In 2018, together with architect Paolo Maldotti of ARCHILANDstudio, we engineered the famous Nu-Ovo, transforming it into a habitable micro-architecture in the barrique cellar of Domaine des Féraud, an organic winery in the heart of Provence.
The goal was to offer an unrepeatable experience: to sleep in the place where the wine rests, immersed in controlled humidity, among barrels, silence and history. The stem, 2.80 m high, is made of pinkish salmon-colored painted iron; the upper cup, made of white lacquered birch plywood, is covered in elastic lycra, which guarantees lightness and privacy. Every detail, from the round mattress to the rotating bed top and integrated LED lighting, is custom-designed to make the experience unique and functional.

Value beyond category

Projects such as StarsBOX o Casattava can be replicated, but the Greenside Suite and Chalice cannot exist without the space that houses them. These are not standard products: they are site-specific architectures, unrepeatable and deeply connected to their context.
For Saglietti Group, the value of a design lies not in its category, but in its ability to generate relationship between space, function and vision. This is where design becomes experience, and architecture is transformed into storytelling.

Exhibit design and recognizability: the FERRERO case

Exhibit design and recognizability: the FERRERO case

In the world ofexhibit design, the task is not simply to build stands, but to translate the essence of a brand into a physical space that is instantly recognizable. Saglietti Group, in collaboration with Archiland, has turned this vision into reality for Ferrero, creating modular and iconic exhibits capable of telling thecorporate identity and generating meaningful relationships with international audiences.

From Piedmont to the World: the Ferrero Identity

Ferrero was founded in Alba in 1946 as a small family confectionery shop and today boasts more than 35 iconic brands-from Nutella® to Kinder®, Ferrero Rocher® to Tic Tac®-distributed in more than 170 countries. The brand retains values such as tradition, product quality and responsibility, fundamental elements that Saglietti Group wanted to translate into every detail of the stands for international trade fairs.

Seven Years of Consistency and Innovation

From 2019 to 2025, Saglietti Group created seven editions of the Ferrero stand at the TFWA World Exhibition & Conference in Cannes, the leading event dedicated to travel retail. The goal was tocreate spaces where the brand was recognizable even before reading the name: a consistent and recognizable design, capable of transforming the point of sale into a strategic touchpoint.
The project is based on a simple but powerful concept: continuity and adaptation. The Ferrero stand maintains a basic identity structure, evolving through targeted changes at the functional, graphic and narrative levels. This strategy not only ensures immediate recognizability, but also optimizes materials and resources, reducing waste and increasing the sustainability of the set-up.

Structure and Functionality: the Heart of the Stand

The stable shell of the stand is the core of Ferrero‘s identity, designed to be recognizable even from a distance thanks to iconic elements such as the metalized gold color, calibrated through testing and sampling since 2018. Around this core, Saglietti Group has integrated
B2B meeting areas designed to facilitate direct relationships with visitors;
interactive and playful spaces, such as the Globetrotter Game, to tell the Ferrero world in an engaging way;
Narrative displays dedicated to sustainability, quality and responsible supply chains;
mazes and audio cornets for an immersive experience of products and manufacturing processes.Attention to detail and engineering allows abstract concepts to be transformed into concrete physical experiences, where architecture and storytelling come together coherently.

Collaboration and Recognition

The strength of the project lies in the synergy between Archiland and Saglietti Group: architect Paolo Maldotti defined the original architectural concept, while Saglietti Group handled the engineering and implementation. The result is a format that is replicable in conceptual structure, but adaptable to brand evolutions and new products, from classic Ferrero Rocher to more recent acquisitions in the biscuit segment.

Booth as a Place of Relationship

In addition to being a communication and branding tool, the Ferrero booth is designed as a meeting space. Meeting areas and informal spaces such as the coffee corner allow buyers and visitors to have animmersive experience, balancing work, dialogue and conviviality. Design becomes a tool for relationships, not just for display.

Design, Continuity and Innovation

The Ferrero journey demonstrates how exhibit design can tell the story of a brand’s identity without ever losing consistency. The combination of architectural design, engineering, and experiential storytelling enables the creation of spaces that
reflect the brand’s history and values,
generate immediate recognition,
foster meaningful interactions with the public.

For Saglietti Group, each project is a balance between tradition and innovation, between aesthetics and functionality where continuity is not a limitation but a strategic value.

From nautical design to industrial production

From nautical design to industrial production

In thenautical furniture industry, each project is never a single isolated element, but a complex system of custom-made furniture, environments and solutions. Often, these projects are divided into production batches that must be replicated with industrial precision, maintaining design consistency and consistent quality. It is precisely in this context that our Design Hub, the operational heart of Saglietti Group dedicated to transforming customer ideas into efficient and controlled industrial production. We collaborate with general contractors specializing in nautical furniture, supporting them in the realization of specific portions of the project: not the entire yacht, but defined parts of the furniture, perfectly integrated into the overall design.

From design to production batch

The production process begins when the general contractor provides us with the 3D model of the elements to be fabricated along with the cutting plan, already optimized and divided sheet by sheet. Within these plans, each layer contains precise operating instructions, from through holes used for structural fasteners or passage of fasteners, to dedicated millings, which are essential to ensure the correct configuration of machining and machine movements. This layered organization allows us to work on only a specific portion of the project, producing only the required furniture parts and maintaining maximum fidelity to the general contractor’s original design.

Lot 1: the first production of a project

When a batch has never been produced before, so-called Batch 1, our skilled operator Luca translates the design into detailed machine programs, defining cutting, milling and drilling. Each machining operation in the software is color-coded, making the process clear, controllable and replicable in subsequent batches. Before moving on to actual production, Luca initiates a full machining simulation, which checks for interferences and collisions, minimizing errors and downtime.

From digital to CNC machine

Once the programming phase is completed, the batch enters the execution phase on the numerical control (CNC) machine. In the first batches, Luca performs an additional tooling check, verifying that the cutters are consistent with the planned machining operations. This step is critical to ensure accuracy, consistent quality and full industrial repeatability.

Labeling and pre-assembly: process optimization

Within the plant, we manage both the cutting and assembly departments, reducing errors and speeding up assembly. Thanks to an in-house developed labeling system, each part is identified and associated with the reference cabinet, ready for pre-assembly. This procedure allows us to deliver reliable components that are consistent with the design, even when we are working only on a portion of the furniture, never on the entire project.

The right material: Okumé for nautical furniture

Our general contractor predominantly uses Okumé, a high-performance, water-repellent wood that is ideal for marine environments and subject to constant humidity. Within the plant we process different types of Okumé, selected according to the target environment, type of furniture and finishes required. The material can be used raw, coated or painted, always ensuring quality continuity and consistency with project specifications.

Saglietti Group: the general contractor’s industrial partner

Saglietti Group’s value for general contractors, architects and designers lies in its ability to take a specific part of the project and turn it into a structured, precise and replicable industrial process. We intervene as an operational extension of the project team, translating the design into production without losing control, quality and consistency over time.
We don’t just provide machining: we operate as an industrial partner within complex design ecosystems, where each batch must meet high technical standards and rigorous production continuity. It is this integration of design, engineering and production that defines our Design Hub concept.

ACA Alba: identity, territory and representation

ACA Alba: identity, territory and representation

Customized meeting rooms for institutions and companies

Designing an institutional meeting room means finding a precise balance between representation, functionality and durability. It is not just a matter of furnishing a space, but of translating the identity of an entity or company into an environment capable of accommodating decision-making, discussion and future vision.
For Saglietti Group, which specializes in the design and creation of custom-made furniture for offices, executive spaces and institutional environments, each project is born from careful listening to needs and developed through an integrated process that combines design, engineering and production.

ACA Alba: identity, territory and representation

The design of the new meeting rooms of theAlba Merchants Association (ACA) fits into the institutional heart of the city of Alba. Founded in 1945, ACA today represents more than 2,700 businesses in commerce, tourism and services and is a point of reference for the economic and social development of Alba, Langhe and Roero.
After the restyling of theAlba Tourist Office, this new assignment represented another step in an ongoing dialogue with the territory: the request was clear from the beginning, to create two representative meeting rooms, elegant but measured, authoritative but never ostentatious, capable of lasting in both aesthetic and technological terms.

An integrated institutional interior design project

The rooms on the completely new fifth floor were conceived as executive spaces with high functional content. The project required an integrated approach: custom-made furniture, technological systems, materials and finishes had to dialogue seamlessly. The design followed a precise logic: make the value visible, the technology invisible. Everything needed to be there, but without ever disturbing the formal cleanliness of the spaces.

The meeting table as the technological heart of the space

In the main hall, the centerpiece is a large 4.80 × 2.40-meter custom-made meeting table designed to seat up to twenty people. The anthracite lacquered wood base dialogues with an iron support structure, while the painted natural oak top restores warmth and visual solidity. The real complexity of the design is hidden inside: the table integrates advanced electrical and audiovisual systems, which are completely concealed. Six wooden top-accesses have been inserted into the top, a refined choice that surpasses the standard metal solution, already prepared for electrical outlets, USB and audio-video wiring.
Each element is accessible and upgradeable, but never invasive to the overall aesthetic.

Equipped paneling and invisible installations

The table dialogues with a custom-made 2.70-meter-high paneling, designed to accommodate a 100-inch monitor and conceal all technical components: dedicated PCs, cabling, connections, and management systems.
The lower panels are fully serviceable, allowing future maintenance and upgrades without invasive intervention. The connection between the table and the wall is provided by an electrical system on the floor prepared by the company. Saglietti Group intervened by precisely reopening the portions necessary for the passage of cables, ensuring continuity between infrastructure and furniture.
The result is a technological system designed for today but engineered to adapt to tomorrow’s needs.

Two rooms, one design consistency

The second, more intimate room houses a 140-cm round table made with the same construction logic as the main room: anthracite lacquer, natural oak and iron frame. Completing the room is a custom-made storage cabinet, essential and functional. The visual coherence between the two spaces is reinforced by the choice of wallpaper, with a pattern inspired by nature, capable of creating depth, visual comfort and a discreet link with the Langhe territory.

Integrated design and technical coordination

The success of the project was possible thanks to close collaboration among all the figures involved. Interior designer Elisa Mondino oversaw the construction management, ensuring consistency among the workers and adherence to timelines in a context as delicate as a fully operational historic building.
The engineering of the load-bearing furnishings was taken care of by designer Davide Di Polito, whose work enabled flawless integration of the systems. The clarity of the steps and the precision of the arrangements were also appreciated during installation by the electricians, confirming a project designed to really work.

A project designed to last

Today, ACA ‘s meeting rooms are representative, balanced and technologically advanced spaces. The quality of materials, hidden engineering and the possibility of continuous inspection and updating make these rooms ready to evolve over time, without losing aesthetic coherence.
They are spaces that tell the identity of a historic institution, but more importantly, they are designed to accompany its future.

Intelligènzæ in Turin: science, design and interactivity

Intelligènzæ in Turin: science, design and interactivity

From December 4, 2025 to January 4, 2026, Intelligènzæ, a multimedia and interactive exhibition that takes the public on a journey through neuroscience, evolutionary biology, animal, plant and digital intelligence, comes to life in the spaces of the State Archives of Turin. The itinerary, divided into eight rooms, combines scientific popularization with a strong narrative and scenographic framework, promoted by the Ferdinando Rossi School of Advanced Studies – UNITO and the Educating Future Citizens network under the patronage of the City of Turin. The project was developed by Taxi1729 in collaboration with researchers, scholars and designers from the world of science and design.

For Saglietti Group, experts in custom exhibits and displays, Intelligènzæ was a unique opportunity to transform abstract concepts into physical, playable and tangible devices, combining engineering, design and craftsmanship in every detail.

An immersive, technical and sartorial project

The exhibition itinerary is the result of collaboration with high-level interdisciplinary figures:
Vincenzo Guarnieri, chemist and science communicator, who specializes in transforming complex content into comprehensible and engaging experiences.
Stefano Grande, architect and founder of Arsenali Digitali, with experience in scientific exhibit design, lighting design and interactive space design.
Diego Rizzuto, physicist, who helped make complex scientific concepts clear and enjoyable.
The teamwork enabled the integration of science, design and storytelling in a harmonious way, with a highly technical and tailoring approach.

Key elements of staging

Room 6 – The “T” of the ants

Central element dedicated to collective intelligence, made in three parts of 1 × 1.98 meters, 40 cm high. Tailored red faux leather upholstery, high-density sponge and technical tape handles ensure transportation, assembly and stability.

Room 7 – Shelves for “mindless” intelligences.

Shelves designed for plants, fungi, molds and microbes, with ayous frames and birch plywood tops. Distinctive detail: yellow passivated screws left exposed that become part of the visual language.

Room 8 – Esposit’s Cubotto

Modular interlocking mountable chairs, lightweight and stable, ideal for moments of pause and reflection, customizable according to the visual identity of the exhibition.

Red wire and 3D pin

A red thread guides visitors from one room to the next, made possible by custom-designed and engineered 3D-printed pins for strength and precision.

Other technical elements

Sloping shelves for joysticks, shelving for the Turing Test, bridging elements for the “rubber hand,” technical shelf for the projector: all custom-made following the exhibition’s narrative layout, ensuring visual and functional consistency.

Brandpathy: translating complex concepts into concrete experiences

The project demonstrates how Brandpatia ‘s philosophy can be applied to the scientific world as well: not just displays, but true sensory experiences that make abstract concepts immediately understandable and immersively engage the visitor.

Special thanks

Sincere thanks:
to Taxi1729, for trust and constant dialogue;
to our Exhibit Sales Manager Federico Verdi, for impeccable technical coordination;
to designer Davide Di Polito, who engineered the most complex elements, transforming concepts into fully functional objects.