Consortium for the Protection of Barolo, Barbaresco, Alba, Langhe, and Dogliani
A B2B event for wine producers from the Langhe region, held in international venues like the OGR in Turin.
Where: Grandi Langhe at OGR Turin (https://www.grandilanghe.com/ )
A single exhibition setup to accommodate over 250 exhibiting wineries.
A layout designed based on a careful study of visitor flows, ensuring all exhibitors have equal and adequate visibility within the captivating OGR complex in Turin.
This resulted in a circular-shaped event layout, fully optimizing the space, streamlining pathways, and balancing traffic among all exhibition areas.